Photo: Maarten de Boer
Catching Up With Hank Shocklee: From Architecting The Sound Of Public Enemy To Pop Hits & The Silver Screen
The GRAMMY-nominated hip-hop icon co-founded the group Public Enemy and the production outfit the Bomb Squad. GRAMMY.com spoke with Shocklee about his life in hip-hop, scoring music for film and TV, and his new record label.
Hank Shocklee’s earliest — and most profound — experience with hip-hop was at a roller rink in the Roosevelt neighborhood of Long Island, New York, where Grandmaster Flash and the Furious Five were performing. A young Shcokleee watched as Flash effortlessly cut, scratched and mixed Pump Me Up by the Washington, D.C. go-go band Trouble Funk, and then saw MC Melle Mel get on the microphone and rap over Flash’s music beds.
Today, we know that turntablism and emceeing are two of the essential elements of hip-hop culture. Back then, in that roller rink, those musical elements were new and raw. Flash and the Furious Five were planting the seeds of a new musical form.
"He cut it so viciously, back and forth, similar to looping now. He was on point," Shocklee, born James Henry Boxley III, told GRAMMY.com. "That seamless integration was mind-blowing. That really was a sight, seeing that. That inspired all of hip-hop. The routine was so tight. There was a synergy. It was almost like a Motown act but with rapping. They single-handedly transformed the rap business into a show."
Shocklee wasn’t interested in rapping, but quickly became interested in the technical aspects of creating hip-hop music. He wanted to tinker with drum machines and synths and make the music that MCs could perform on top of. Shocklee's dreams would later make him a GRAMMY-nominated hip-hop icon.
Shocklee co-founded Public Enemy in the 1980s, creating the group's instantly identifiable, sample-heavy sound. Later, he would found production outfit the Bomb Squad and collaborate with countless MCs and singers, and created music for films like Do The Right Thing, Juice, Get Rich or Die Tryin’, and Straight Outta Compton. He was inducted into the Rock and Roll Hall of Fame in 2013.
GRAMMY.com caught up with Shocklee over Zoom recently to discuss YE!, the latest film to feature his music, his new record label, hip-hop’s 50th anniversary, and his experiences with Public Enemy and the Bomb Squad.
This year is the 50th anniversary of hip-hop. What does that mean for you, personally?
Hip-hop is one of the things that shaped my life. DJs and producers like Grandmaster Flash, Afrika Bambaataa, the Treacherous Three — they were my heroes coming up. It was about more than just the music itself, it was the participation of the audience. I was a fan. Going to see Grandmaster Flash and the Furious Five was life changing.
I also saw Run-D.M.C. at the Garden, I saw hip-hop go from the parks and streets to little clubs, then Madison Square Garden. Back in the day, people said hip-hop was a fad. I watched it grow from its embryo stage, and saw that seed emerge to something greater than anybody could have imagined.
There’s no other music greater than hip-hop. It’s the last genre to be its own, not derivative, complete from the start.
What do you think makes hip-hop unique from other musical genres? What gives it such universal appeal?
Hip-hop is a form of folk music that involves storytelling. People are telling you about their lives in complete sentences and verses. In the early days of hip-hop, there were five verses in a song, which made the song like six or seven minutes long, up to 15 minutes. That fostered its ascent.
Words communicated ideas, and that struck me and all of the people around me. It spoke to a new generation that understood its feelings. The same thing artists rapped about is what we were experiencing. You knew exactly what they were talking about because their stories reflected your stories, so it became like a call and response.
What were your early experiences with hip-hop music and culture?
I listened to early tapes put out by Grand Wizzard Theodore, Busy Bee, DJ Hollywood, and Eddie Cheeba. They weren’t rapping but they mixed rhymes into their segues, so I was following it from that perspective.
I was always a fan of DJ culture. I created my own DJ sound systems. I came at it from the technical end, and then watched it grow.
You were a member/founder of the Bomb Squad, the hip-hop production team behind Public Enemy. What did the very early days of Public Enemy look like?
Chuck D offered to do fliers for my parties; we were both into graphic art. One day, at a party at Adelphi University, there were a bunch of terrible MCs. Chuck came on the mic to make an announcement about a party, and I heard his voice. I was like wow, I want him as my MC. I wanted to transform my DJ outfit into a show.
Chuck came into the studio and started playing around with the [Fred Wesley & the] J.B.’s "Blow Your Head" record, but played the record at 45 RPM instead of 33 so it was faster, something you could breakdance to. Chuck was pausing it, and doing things.
Flavor [Flav] walked in, saying Chuck was a great MC and we need to let people know what time it is! I thought it was a good combination. Chuck made the rhymes and Flavor hyped the record.
In a 2020 interview, you said the idea of Public Enemy was to create angst and discomfort, to shake people up. You believed that everybody was asleep, so the music had to be disruptive, and jar the senses.
Most rap music at the time was sing-songy and happy, more R&B-based, and battle raps. Poverty out here was enormous, and the crack epidemic was decimating families. There was police brutality and quasi-racism. We felt the tension between us and the police. Things were dark for us. We wrote a song for Run-D.M.C. called "God Bless the U.S." but Russel [Simmons] didn't like it. It was too political. So we thought, why don't we try to do it?
Rick [Rubin] called us and said let's do a 12-inch, but we said let's do a whole album. We needed a full album to tell a full story. We did the whole album for about $10,000, and that record got us attention. I wanted to show what PE represented. Other groups were hybrids of musicians and drum machines, so we said let’s ditch all the musicians and just use records and take samples. That got us notoriety.
The Bomb Squad produced music for many other hip-hop artists like Doug E. Fresh, Slick Rick, LL Cool J, and Ice Cube, but also artists in other genres like Chaka Khan and Paula Abdul. How did you apply your hip-hop approach to pop music?
I started doing remixes for Madonna, Janet Jackson, Jody Watley. The idea was to take the hip-hop element and seed it into the R&B culture, and integrate singing with rapping. The Bel Biv DeVoe records…[were] a hybrid scenario, quasi-rap with singing, and we mixed it together so no one knew where the rapping and singing begins and ends.
It was a cool mix of the two. That idea caught fire. It was new and fresh. The idea was to take hip-hop and push it further.
You’ve had a second career scoring music for film and TV. Your music has appeared in Do The Right Thing, Juice, American Gangster, "Star Trek Beyond," "Friday Night Lights," Atomic Blonde, Mandela: Long Walk to Freedom, "The Simpsons," He Got Game, and more. How did that second career first begin?
[Filmmaker] Ernest Dickerson came to me when he was working on the film Juice. The film was shot in the Bronx, so the question was how do we give these characters a backdrop? This was a prime case to use hip-hop throughout the entire film. Every scene in that movie had a record in it.
But we needed a score to weave the story together but keep the tension going. You couldn't have scenes that were dead. I didn't know anything about how to do it. There were no computers, so I had to figure it out, scene by scene. It took a lot of guesswork.
From that point on, it opened up a whole new world for me. People got used to hearing that kind of sound inside films.
Your latest project is YE!, a short African film trilogy directed by John Oluwole Adekoje, about women who use ancestral memory to reconstruct colonized minds of Black people throughout the diaspora. Can you talk a bit about the film and the music you created for it?
Now with computers, I can line things up quicker! I wanted to create an emotional feel for the film. The director already had the Fela Kuti song "Trouble Sleep Yanga Wake Am," a tribal funeral song. I took that song and developed the entire score from it.
The idea goes back to Juice. When a director uses music in their film, everybody is vibing off that frequency. It was the same with this Fela song. Let’s clear it, keep it, and develop everything off that, with that frequency, and emotional attachment.
It’s like if you're at a concert and the crowd is going crazy to one song. You can change to a song with the same beat, but will you get the same looks on their faces? Use the main song as a seed to grow everything else from. Get inside the music and figure out a way not to lose the perspective of what the film needs and be true to the song. It's difficult.
What are you listening to right now? What’s in heavy rotation for you, hip-hop or otherwise?
I'm into Dua Lipa, Lizzo, Drake, 21 Savage. I love trap music. I just think we’re in a great time of music in history. Kane Brown, the country singer, you can’t get any better than that right now. There’s great ambient and electronic music, and a revival of synth pop like Boy Harsher.
There's so much music. There's no Top 10 anymore. There was a time when everybody knew what the Top 10 was, now everybody has their own top 10.
You recently launched a new record label, Teknimension, aimed at exploring the intersection between sound, visual, and tech mediums. Can you elaborate a bit?
It's sort of my version of what [George Lucas’ sound reproduction company] THX does. Like, morphing sounds for film, doing soundtracks with it, doing odd things for sounds in music, like ambient stuff, and holistic healing.
The goal is to create more of a sonic and visual palate than a traditional record company. We’re releasing the soundtrack to YE! on this label in early 2024. It will include songs from artists from Nigeria, Atlanta, and songs inspired by the film.
What’s next for you in 2024? What are you looking forward to most?
Staying alive! It’s hard to say. We’re in a time when you have to create everything yourself now. The age of the Internet forces everybody to become their own everything, your own distribution, graphics. It's about putting projects together and then finding a space to put them out in.
It’s hard to pinpoint when anything is happening, and anything can change in a second. It’s sort of like flying by the seat of your pants, but it's been like this my whole life. Things happen when they happen.
Source Images (Clockwise, L-R): Raymond Boyd/Getty Images; Astrida Valigorsky/Getty Images; Kevin Winter/Getty Images for The Recording Academy; Gregory Bojorquez/Getty Images; Paul Natkin/WireImage; Anthony Barboza/Getty Images; JC Olivera/WireImage; Kevin Kane/Getty Images for The Rock and Roll Hall of Fame; Clarence Davis/NY Daily News Archive via Getty Images; Jason Koerner/Getty Images
50 Artists Who Changed Rap: Jay-Z, The Notorious B.I.G., Dr. Dre, Nicki Minaj, Kendrick Lamar, Eminem & More
In honor of the 50th anniversary of hip-hop this year, GRAMMY.com is celebrating some of the genre's most impactful artists across the decades. From Drake to OutKast, Lauryn Hill to Lil Wayne, these pioneers shaped rap over the past 50 years of hip-hop.
At its core, hip-hop began as a joyful expression, a grassroots community-organizing method, and an outlet to creatively and freely rebel against the socioeconomic turmoil happening across America in the early '70s. The genre's mythical-like origin remains an integral part of American history: From the recreation room of 1520 Sedgwick Avenue, an 18-story apartment building in the South Bronx, New York City, DJ Kool Herc captivated audiences young and old as he commanded the turntables at a birthday party for his sister, Cindy Campbell, while MCs Theodore Puccio and Coke La Rock shouted out rhymes over Herc's instrumental beats.
While there is evidence that foundational elements of hip-hop emerged long before it boomed out of that South Bronx party — listen to Pigmeat Markham's "Here Comes The Judge" from 1968, for example — this momentous day, Aug. 11, 1973, would become known as the origin of hip-hop, with Herc being anointed the genre's founding father.
What began as a local sound and burgeoning scene in the "Boogie Down Bronx" has since evolved into a global movement. Hip-hop today is a powerful, unapologetic force that has influenced every genre of music and impacted every facet of society and pop culture around the world. Over the past five decades, the sound has expanded as a multi-genre invention. The party-starting, feel-good rhymes of the Sugarhill Gang's "Rapper's Delight," the first global rap hit, paved the way for the piercing social commentary and "reality rap" fueling Grandmaster Flash & the Furious Five's hit single "The Message," the latter of which can be traced to current-day rap prophets like Kendrick Lamar and Noname.
As the world celebrates the 50th anniversary of hip-hop this year, GRAMMY.com is honoring some of the genre's most impactful artists, producers and creators in our inaugural 50 Artists Who Changed Rap list. Through this wide-spanning list, we are paying tribute to the pioneers, originators and futurists who have shaped hip-hop culture, pushed the artistic boundaries of rap over the past five decades, and continued to evolve the sound into the future.
To be clear, this list is not a ranking of the "best" rappers, nor is it a voting-based compilation of the top-selling artists in hip-hop. Rather, it is meant to serve as a survey of some of the most influential and impactful artists who have shaped rap music and hip-hop culture over the past 50 years.
To help compile our list of these 50 influential artists, GRAMMY.com invited an industry panel of established music veterans, cultural and music journalists, published authors, and music historians, who collectively submitted hundreds of artists suggestions. (See the full list of contributors below.) Based on these initial submissions from our industry panel, the artists comprising the final list, presented below in no ranking order, were selected based on a wide yet loose range of indicators: creative and artistic impact; career evolution and longevity; classic and influential albums; and beyond.
Of course, no one list could ever contain the whole of hip-hop and its ever-expansive reach. Nor could any list of influential rappers be whittled down to a mere list of 50. That's an impossible feat. Rather, our 50 Artists Who Changed Rap list stands as a love letter to some of the culture's defining moments and impactful voices that have helped create a global movement that continues to inspire and ignite future generations from all walks of life.
"As we approach hip-hop's 50th anniversary, it's important to acknowledge all of its accomplishments and the people in it," Len Brown, Senior Project Manager of Awards and Rap, Reggae, and R&B Genre Manager for the Recording Academy, shares. "What was once thought of as a passing fad has become the world's biggest genre despite it being the youngest — all made possible by the ingenious minds that continuously push the boundaries of music. There are countless individuals who got us this far and countless more who'll continue to carry the culture for the next 50 years and beyond."
There is so more to be said about our beloved hip-hop culture. Its history is rich and deep, while its future is still being written by today's leading lights and new, emerging voices revolutionizing rap. Today, we offer you this list as your jump-off to celebrate hip-hop in all its glory as we honor 50 Years of Hip-Hop all year long.
Explore the music from every artist featured in our 50 Artists Who Changed Rap list in an exclusive playlist, curated by longtime GRAMMY.com contributor and hip-hop tastemaker Kevin L. Clark, on Amazon Music, Spotify, Apple Music, and Pandora.
Visit our Rap genre page for more exclusive content and to explore some of the rap's most memorable moments in GRAMMY history across the decades. Continue to visit GRAMMY.com for more exclusive 50 Years of Hip-Hop content throughout the year.
— Kevin L. Clark & John Ochoa
2 Live Crew
All titillating, risqué elements of hip-hop's artistry — hits from Nicki Minaj's "Anaconda" to Cardi B's and Megan Thee Stallion's "WAP" to Sexyy Red's "Pound Town" — owe a sizeable debt to Miami rap quartet 2 Live Crew. As regions in the American West and South first made their presence known in hip-hop during the late 1980s, 2 Live Crew — "Uncle Luke" Campbell, the late Fresh Kid Ice, Brother Marquis, DJ Mr. Mixx — introduced the bottom-heavy Miami bass sound to the culture with their ribald 1986 single, "Throw the D." Pioneering a frat-party climate incorporating stripper-influenced female stage performers and comical, sexually explicit material on The 2 Live Crew Is What We Are (1986) and Move Somethin' (1988), the group soon ran afoul of authorities who deemed their albums legally obscene, becoming the first act to release the first sound recording to be declared obscene.
The first act in music history to release profanity-free, "clean" versions of their albums, 2 Live Crew soldiered through legal battles fighting for their freedom of speech that eventually ruled in the group's favor. In obscenity trials across the early '90s tied to the Crew's hit 1989 album, As Nasty as They Wanna Be, which was ruled obscene and illegal to sell in 1990, the group was ultimately acquitted of the charges, with the U.S. 11th Circuit Court of Appeals holding that the music held artistic value, despite its graphic contents. Through these legal cases, 2 Live Crew arose as the unlikeliest champions of freedom of speech, with First Amendment advocates and major artists, including David Bowie, alike defending the group's artistic freedom and protected speech.
A separate legal skirmish, in which the group was sued for copyright infringement over a parody they recorded of Roy Orbison's "Oh, Pretty Woman," made its way to the Supreme Court. The Court held the music as parody and therefore cleared as fair use rather than copyright infringement; this case against 2 Live Crew ultimately established that a commercial parody is covered under fair use laws.
Today, 2 Live Crew albums allow hip-hop a sexual freedom of expression that infuses the work of current acts from Plies to City Girls. — Miles Marshall Lewis
2Pac, born Tupac Amaru Shakur, was born into activism; his mother, Afeni Shakur, and biological father, William Garland, were both Black Panthers. He once famously said, "I'm not saying I'm gonna change the world, but I guarantee that I will spark the brain that will change the world," a hip-hop quotable that suggests his influence is still igniting brains for metamorphosis.
Shakur's rap career was incubated by Oakland's Digital Underground, who took him on tour as a roadie and dancer and collaborated with him. DU's politically aware yet party-loving ethos helped inject some fun into Shakur's edge. He'd later define this as "THUG LIFE," standing for "the hate u give little infants f— everyone," an eternal hip-hop mantra, also emblazoned as an iconic tattoo across this torso, that would become highly mimicked by rappers who wished to follow in his footsteps.
Known for working furiously in the studio, Shakur sensed he would die young and he wanted to leave a lot behind. He released four albums between 1991 and 1996: 2Pacalypse Now, Strictly 4 My N.I.G.G.A.Z…, Me Against the World, and All Eyez on Me. He also left behind enough material for seven posthumous albums — six solo works and one collaborative album with Tha Outlawz. Throughout his discography, he spoke truth to power, rapping about the harsh realities of hood life ("Changes"), female empowerment ("Keep Ya Head Up"), and eternal maternal love ("Dear Mama"). He also knew how to throw down a party anthem as heard on "California Love" and "I Get Around."
The life and legacy of Shakur, who was killed in 1996, continues to be studied and valued in the present. From his never-before-heard appearance in Kendrick Lamar's instant classic, To Pimp A Butterfly, to Dear Mama, an acclaimed docuseries about his relationship with his mom, which premiered in April on FX, Pac's influence will never wane; his recent Hollywood Walk of Fame star unveiling is a testament to that fact. — Tamara Palmer
Queens, New York, native Curtis "50 Cent" Jackson's impact on hip-hop is undeniable — and far-reaching. In a span of roughly 20 years, the rapper has released five successful studio albums, produced a slew of successful television shows, created a record label, G-Unit Records, founded his own cognac brand, and had a hand in other fruitful business ventures. His placement on this list is palpable.
Before his major-label debut, 50's mixtapes, including Guess Who's Back?, flooded the streets and generated a large fanbase that helped aid his breakthrough success. After being discovered by Eminem and signed to Shady/Aftermath Records, 50 worked with legendary producer Dr. Dre to create his blockbuster debut album, Get Rich or Die Tryin' in 2003. A commercial success, going 9x platinum, the seminal album showed audiences 50's lyrical prowess as well as his mainstream crossover reach. 50 Cent's career evolution, talent and success have left an indelible mark that will be seen and felt for generations to come. — Rachel McCain
A Tribe Called Quest
Composed of Q-Tip, the late Phife Dawg, occasional member Jarobi White, and DJ Ali Shaheed Muhammad, A Tribe Called Quest helped carve a space for rappers (and rap listeners) with a bohemian bent to their hip-hop aesthetic. Formed by high school friends from Queens, New York, the group established its own unique sound through the use of jazz and rock samples, a practice then unorthodox for hip-hop in the early 1990s. Early on, they helped create a bridge between jazz and hip-hop, two worlds then often seen as distantly disconnected. Legendary jazz bassist Ron Carter, for example, guested on A Tribe Called Quest's seminal sophomore album, The Low End Theory, marking one of the earliest collaborations between jazz and hip-hop musicians.
Widely considered to be masterpieces of the genre, People's Instinctive Travels and the Paths of Rhythm (1990), The Low End Theory (1991), and Midnight Marauders (1993) — their initial trio of albums — established A Tribe Called Quest as mavericks of sound and sonic visionaries.The group's final studio album, We Got It from Here…Thank You 4 Your Service (2016), featured appearances by Elton John and Jack White — exemplifying the group's reputation as genre-inclusive pioneers of alternative hip-hop.
A Tribe Called Quest's Afrocentric, left-of-center, cultural nationalist aesthetic set them apart as iconoclasts, clear antecedents to the likes of OutKast, Kanye West, Tyler, the Creator, and so many others. — Miles Marshall Lewis
Big Daddy Kane
Antonio Hardy, aka Big Daddy Kane, is your favorite rapper's favorite rapper — a skilled, all-around technician with an unrelentingly charismatic appeal. His impeccable '80s styling – replete with velour suits, gold accessories, and a high-top fade — accentuated his innovative rhyme schemes, honed from his time as a battle rapper from Brooklyn prior to linking with Marley Marl's Juice Crew alongside friend and collaborator Biz Markie. His debut single, "Raw," was an underground sensation, introducing a new style of rhyming: quick and in syncopation with complex drum schemes without sacrificing articulation. Long Live the Kane, Kane's first album, is a showcase of his prodigious talents on the microphone: Where "Set It Off" unleashed his array of dizzying rhymes with locomotive speed, "Ain't No Half-Stepping" was a casual stroll through extended metaphors, maximizing the suave and commanding texture of his voice as it lingered on the beat.
Kane was simultaneously a powerful MC and a sex symbol; he would lean into his "loverman" appeal with hits such as his chart-topping "Smooth Operator," a relaxed and polished display of lyrical finesse over a blend of samples including "All Night Long" by the Mary Jane Girls, Isaac Hayes' "Do Your Thing and Marvin Gaye's "Sexual Healing." Kane succeeded at being the player, lyrical assassin, an Afrocentric rhyme-spitter all in one — a level of dexterity that would influence a number of greats that followed him, from Jay-Z to Eminem to Black Thought to Notorious B.I.G. — Shamira Ibrahim
Chief Keef started his career as rap's Ozzy Osbourne, the most visible figure in a burgeoning scene as exciting as it was controversial. But over the last decade, he has morphed into hip-hop's Brian Eno, making ever weirder projects while retaining something close to A-list name recognition. When Keef emerged in the early 2010s thanks to thundering singles "I Don't Like" and "Love Sosa" and support from stars like Kanye West and 50 Cent, the music industry seemed hellbent on sanding down his edges. The resulting album, 2012's Finally Rich, went platinum, but it gave fans little indication of the auteurist approach that would come to define the rest of Chief Keef's career.
Since eschewing mainstream success, Keef has honed his eccentricities on a series of excellent mixtapes, including Thot Breaker (2017), a delightfully strange project filled with slurred melodies and chirping synths. As one of the chief pioneers of drill, his most palatable impact on rap is perhaps heard across the international drill scenes bubbling up across underground scenes around the world. Without Keef, drill would not be the dominating subgenre in rap it is today. Still just 27, Keef has settled into a role not just as your favorite rapper's favorite rapper, but as one of their go-to producers: He's crafted wonderfully bizarre soundscapes for Lil Uzi Vert, Coi Leray, and YoungBoy Never Broke Again. — Grant Rindner
De La Soul
Completely innovative for their era, De La Soul heralded the entrance of nerdy wunderkinds into a hip-hop culture then full of machismo and blustering bravado. High school friends from suburban Long Island, New York, Kelvin "Posdnuos" Mercer, the late Dave "Trugoy the Dove" Jolicoeur, and Vincent Mason, aka DJ Maseo, debuted as teenagers with 1988's verbally obstruse "Plug Tunin'." A masterful full-length debut, 3 Feet High and Rising (1989), contained a wide-ranging sonic collage of stacked samples and highly diversified snippets of sounds, placing Sly Stone alongside Steely Dan and beyond.
The groundbreaking production style led to a lawsuit by the Turtles, the 1960s rock band who demanded royalties for the use of 12 seconds of their music on the album. A legal decision in the Turtles' favor changed sampling laws forever, but De La Soul kept the innovation coming throughout a catalog of classics, including De La Soul Is Dead, Buhloone Mindstate and Stakes Is High, which is now, thankfully, available on all DSPs to inspire future generations to come. — Miles Marshall Lewis
DJ Jazzy Jeff & The Fresh Prince
"We wanna let everybody know where it's at. It's right here — ‘Yo! MTV Raps.’" The skinny guy in the orange tank top and MTV baseball cap rapping into the camera was still years away from having his own sitcom, and further still from being one of the most bankable movie actors on the planet. But if you happened to be watching the premiere episode of “Yo! MTV Raps” on Aug. 6, 1988, you would see one thing clearly: Will Smith exploded off the screen. The guy was a star.
Will teamed up with the virtuosic DJ Jazzy Jeff, and the group's beatboxer Ready Rock C, back in 1985. By the time of the “Yo!” appearance, they already had two albums under their belt, including He's the DJ, I'm the Rapper (1988). That record, hip-hop's first-ever double album, ensured the group's place in history. Jeff's innovative DJ skills were front and center on songs like "Jazzy's In The House" and "DJ On Wheels," while Will brought his storytelling charm to "Parents Just Don't Understand" and "A Nightmare on My Street." Will's lyrics were funny and universal — you didn't have to be from the Bronx, or even West Philly, to relate to being scared of Freddy Kreuger. Plus, as Ann Carli, then a Jive Records exec, recalls during the "Parents…" video shoot, as quoted in Brian Coleman's indispensable tome, Check the Technique, Vol. 2, "The camera loves him."
From there, it was off to the races. More hit songs, TV and movie stardom, jumping out of planes, and all the rest. But it all started with a rap group that combined two world-class talents into a GRAMMY-winning package that all the world could love. — Shawn Setaro
DJ Kool Herc
Clive "DJ Kool Herc" Campbell is an essential part of hip-hop's origin story. His younger sister, Cindy Campbell, asked him to play at a "Back to School Jam" she organized for Aug. 11, 1973, much like the ones she organized within the 1520 Sedgwick Avenue recreation room. At the party, today considered the day when hip-hop was born, Campbell introduced his "merry-go-round" turntable method in which he isolated the instrumental breakdowns in funk records for the "beat boys" in attendance. Over the next few years, as the legend of the party grew, Campbell established himself as a top DJ in the area, thanks in no small part to a massive sound system he built and the presence of helpers — dancers, fledging MCs and DJs, security — called the Herculoids, named after the Hanna-Barbera cartoon. In 1977, Herc was the victim of a stabbing at a local nightclub, an incident Bronx pioneers believe marked the end of his dominance and allowed rivals to surpass him. However, DJ Kool Herc remains a Promethean figure who sparked the beginning of what would later be known as hip-hop. He's the ultimate reason we're all celebrating 50 Years of Hip-Hop this year. In November, he will be inducted into the Rock and Roll Hall of Fame. — Mosi Reeves
Less than 20 years after the 1977 New York City blackout, where Black youth across the boroughs of New York City came upon DJ equipment and found ways to use technology to achieve their dreams, a man named Robert Earl Davis Jr., also known as DJ Screw, used two turntables to fulfill his artistic dreams, while simultaneously establishing Houston a rap capital. When DJ Screw emerged in the 1990s, the predominant rap sound and DJ technique were East- and West Coast-focused. But when DJ Screw introduced his "chopped and screwed" style, his signature DJ technique that slowed records to create pockets for the beats to flow, windows of opportunity opened for rappers across Houston to join the fold.
He created a kaleidoscope, a purple-tinted portal where Southern rappers traveled through region and time to tell their stories. There was not a street or avenue in Houston or the South where chopped and screwed could not be heard from a nearby car or window. He gave Houston and the South an opportunity to be heard within the boisterous noise of bicoastal hip-hop. In the 23 years since his passing, his chopped and screwed sound has been used by the world's greatest entertainers — horror auteur Jordan Peele has used chopped and screwed sounds in scenes and trailers for hit films like Nope and Us — and created an entry point for Houston to achieve worldwide cultural and musical success. All because of one man and his turntables. — Taylor Crumpton
Doug E. Fresh & Slick Rick
Throughout the early 80s, Douglas "Doug E. Fresh" Davis built a reputation for vocal percussion, or "beatboxing," and recorded a few 12-inch singles while collaborating with the likes of Kurtis Blow and others. In 1984, he recruited a teenage MC, Ricky "Slick Rick" Walters, to join Doug E. Fresh & the Get Fresh Crew. In 1985, the group released "The Show / La-Di-Da-Di," a gold-certified 12-inch that highlighted both Fresh's talents as a Master of Ceremonies and Rick's unforgettably British-inflected voice and sly, witty lyrics.
After going their separate ways, the two continued to have a major impact during the early years of rap's golden age. One of hip-hop's great entertainers, Doug E. Fresh scored several hits over the next few years like the spiritually inspired "All the Way to Heaven" (1986), the anti-drug protest "Nuthin'," and "I-Ight (Alright)" (1993). Slick Rick's storytelling prowess and use of off-key vocal harmonies, as showcased on his platinum solo album The Great Adventures of Slick Rick, made him a major influence on subsequent generations of rappers. This year, he received a Recording Academy Lifetime Achievement Award. — Mosi Reeves
Born Andre Young in Compton, California, Dr. Dre is one of hip-hop's definitive and standard-setting pioneers. Now a veteran DJ, artist and producer, Dr. Dre's public story began as a member of two very different, influential L.A. groups in the '80s: electro stars World Class Wreckin' Cru and gangster rap icons N.W.A; the latter is the subject of a popular 2015 biopic, Straight Outta Compton, and earned Dre international recognition for bringing the reality and struggles of inner-city street life to mainstream America.
Dr. Dre took home the first of his seven GRAMMY wins to date in 1994. That year, he won the GRAMMY for Best Rap Solo Performance for "Let Me Ride" from The Chronic, his groundbreaking, triple-platinum album, which has launched official international Dre Day celebrations every year since its release and helped normalize weed culture around the world. More golden gramophones have followed for his work with Eminem and Anderson .Paak, and he's also been nominated for his productions for Kendrick Lamar, 2Pac, 50 Cent, Gwen Stefani, and more.
Dr. Dre's ear for music has helped him become a billion-dollar entrepreneur as well. In 2006, he and his close business associate, Interscope label head Jimmy Iovine, created Beats Electronics to sell Beats By Dre headphones, which quickly set style and sales trends in the audio technology sector. Eight years later, Apple acquired Beats for a reported $3 billion. But with his GOAT-status secured, Dre didn't stop there. Over the years, he's helped carve the future for the next generation of music minds. He opened a magnet school in South Central's historic Leimert Park and co-founded the Jimmy Iovine and Andre Young Academy at the University of Southern California. At the 2023 GRAMMYs, Dre received the inaugural Dr. Dre Global Impact Award for his innovations and achievements throughout decades-long career. — Tamara Palmer
Who would've thought an actor from the Great White North would end up becoming one of the world's biggest pop culture icons? Drake's role on the popular Canadian teen drama series "Degrassi: The Next Generation" was simply a launching pad for a music career that would not only cross Canadian-American borders, but showcase the true universality of hip-hop. His signature R&B crooning melting over melodic rap beats, which began with his breakthrough mixtape So Far Gone (2009), halted the gangster mentality that ruled hip-hop in the late '00s.
From there, Drake surged as rap's global leader with classics like Take Care (2011) and If You're Reading This It's Too Late (2015). And while not his most acclaimed album, the commercial and international success of his 2016 blockbuster, Views, paired with a thrilling foray into dancehall and Afrobeats proved that he could take hip-hop into different pockets around the globe. He perfected his formula — a mix of tearful emotions, flirtatious loverboy charm, a braggadocio attitude, viral one-liners, and the ability to mold to various cultural sounds — and spun it into gold and platinum success. From currently holding the record for the most Top 10 hits on the Billboard Hot 100 to building his OVO Music empire, Drake still holds the mainstream industry in the palm of his hand to this day. — Bianca Gracie
With his colorful "slanguage" and consummate cool, E-40 has influenced MCs all over the world. The rapper, born Earl Stevens, built his label Sick Wid It through independent record sales, a hustle he learned from his uncle, the soul singer Saint Charles Thurman, who started the first distribution company for Black music in the Bay Area.
That independent strategy inspired like-minded artists to follow E-40's path: make millions on the streets and in the boardrooms. Most prominently, labels such as Cash Money Records and No Limit Records in New Orleans gave him foundational props; Master P started his No Limit Records inside a record store in Richmond, California, before returning to the South. After signing with Jive Records, E-40 released an impressive discography that includes three gold albums and one platinum album.
Continuing to expand his artistry in more recent years, E-40 has released songs and toured as one-quarter of the rap supergroup Mount Westmore alongside Too $hort, Ice Cube and Snoop Dogg. He has parlayed that independent hustle into building his own companies to sell alcoholic spirits and food, now stocked in liquor stores, grocery markets and big box stores like Costco. His debut cookbook, Goons With Spoons, created in conjunction with Snoop Dogg, will be released in November.
A community-minded philanthropist, E-40 has long given back to his communities. In 2023, he donated $100,000 to Grambling University, which he attended, to create the Earl "E-40" Stevens Sound Recording Studio on campus. And his do-it-yourself ethos continues to be seen today in the likes of fellow Bay Area rappers, including LaRussell and Larry June, and the next generation of MCs. — Tamara Palmer
The career of Eminem, born Marshall Bruce Mathers III, is unprecedented. The two biggest rap albums in American history are both his. Out of the 20 rap albums with the largest first-week sales, he has six. He is the best-selling rapper of all time and the best-selling artist of any type in the 2000s.
But sales are only the beginning of the story. For a few years in the late 1990s and early 2000s, Eminem was the center of pop culture. His songs and antics created heated debates, which created even more songs and even more antics, in a feedback loop that grew giant enough to eventually include a still-powerful duet from Elton John and Em the GRAMMYs. Eminem brought the singer with him to perform at the 2001 GRAMMYs ceremony as an implicit answer to charges of homophobia that had been dogging him since he first exploded into the mainstream with controversial lyrics.
Eminem was always more than controversy, though. While his sales, as he was the first to admit, were boosted by his race, his skill level was never at issue. His blazingly technical raps were in service of a captivating life story. Before he was rhyming about reporters and politicians reacting to his contentious raps, he was spitting about being at "rock bottom" — depressed, hopeless, and struggling to get by. If there were something that fans of all backgrounds could relate to, it was not giving a f—. — Shawn Setaro
Eric B. & Rakim
One of the greatest hip-hops duos ever, Long Island duo Eric B. & Rakim symbolized hip-hop music at its most refined. Thanks to his late-'80s recordings with DJ/producer "Eric B." Barrier, William "Rakim" Griffin is often mentioned as the greatest MC of all time. His relaxed vocal presence, subtle use of Five Percenter Nation teachings, storytelling prowess, and ability to weave complex ideas into accessible lyrics have been mimicked by countless others. Considered an essential artifact of hip-hop's late-80s golden age, Paid in Full, the duo's 1987 debut album, is packed with hits like "Eric B. Is President," "My Melody," "I Know You Got Soul" — which popularized the use of James Brown samples in rap records — and "Move the Crowd."
Their second album, Follow the Leader (1988), marked a new peak in Rakim's lyrical abilities, while Let the Rhythm Hit 'Em (1990) was one of the most anticipated albums of the era. Before the group split and Rakim embarked on a solo career, they released Don't Sweat the Technique, which has recently achieved new popularity due to its use on television and in film. — Mosi Reeves
Atlanta had a major resurgence in the 2010s — and Future led the charge. A Dungeon Family member, he used Auto-Tune to create a dreary version of trap blues as he warbles about addiction, depression, manipulative relationships, and heartache. He solidified his legacy in 2015 when he unleashed a string of projects: the Beast Mode and 56 Nights mixtapes, the chopped-not-slopped DS2 album, and the What a Time to Be Alive collaborative mixtape with Drake, which highlighted Future's brilliant chemistry with rap's current titans. The onslaught of music spun a dark cloud over the rap genre, giving the green light for male rappers to be just as emotional as they are vengeful. Future's hot streak continues to this day: He's experimenting with new genres, including pop star collaborations with Ariana Grande and Taylor Swift; churning out hits, most recently the GRAMMY-winning "Wait For U" with partner-in-music Drake; and still confidently wearing his broken heart on his sleeve. — Bianca Gracie
Grandmaster Flash & the Furious Five
As one of many who followed in DJ Kool Herc's wake, Joseph "Grandmaster Flash" Saddler is a key innovator in the art of DJing, particularly in the way he mixed records and expanded on scratching, a technique first invented by Grand Wizzard Theodore. In the late 1970s, he assembled the crew of MCs who became the Furious Five and who would go on to release several classic hip-hop records: Keith "Cowboy" Wiggins, who is credited with the first use of the phrase "hip-hop," Melvin "Melle Mel" Glover, Mel's brother Kidd Creole, Guy "Raheim" Williams, and Eddie "Scorpio" Morris.
In 1979, the group recorded "Superrappin'," which many consider the first "real" Bronx hip-hop record. They then released several popular 12-inches that culminated in "The Message" (1982), a watershed moment in rap's development into a full-fledged musical artform. Meanwhile, Grandmaster Flash created "The Adventures of Grandmaster Flash on the Wheels of Steel," a showcase for his historic DJ skills that's considered the first turntablism record. In 2007, Grandmaster Flash & the Furious Five became the first hip-hop group inducted into the Rock and Roll Hall of Fame. In 2021, the group received a Recording Academy Lifetime Achievement Award. — Mosi Reeves
Though Tracy "Ice-T" Morrow wasn't the first L.A. rapper to make a song about street life — he prefers the term "reality rap" instead of the mainstreamed moniker "gangsta rap" — he was arguably the most important. After a few years in the electro scene, marked by a performance in the 1984 film Breakin', Ice-T's "6 in the Mornin'," a vivid tale about a young hustler slanging dope and avoiding cops, made a huge local impact; it continues to influence rap artists to this day. In 1987, he became the first West Coast rapper to release an album on a major label with the gold-certified Rhyme Pays. By the time of his second album, Power (1988), Ice-T was widely considered the top solo rapper on the West Coast, while The Iceberg (Freedom of Speech..Just Watch What You Say) (1989) saw him expanding into social commentary and hard-rock experiments. His fourth album, O.G. Original Gangster (1992) introduced Body Count, a pioneering heavy metal/rap band that predicted the rise of rap rock. — Mosi Reeves
Watch: Hip-Hop History On Full Display During A Star-Studded Tribute To The 50th Anniversary Of Hip-Hop Featuring Performances By Missy Elliott, LL COOL J, Ice-T, Method Man, Big Boi, Busta Rhymes & More | 2023 GRAMMYs
Inimitable in sound and rhyme, Detroit's own James Yancey, also known as J Dilla, is respected around the world as "your favorite producer's favorite producer." A beloved and highly esteemed songwriter, producer, rapper, and drummer, he is a great influence on some of hip-hop's most diverse voices across the decades and to this day.
As a member of Slum Village, Dilla would quietly lace beats from his mother's basement for the likes of A Tribe Called Quest ("Find A Way"), Erykah Badu ("Didn't Cha Know"), MF DOOM ("Gazzillion Ear"), and countless others. Umpteen tributes on tracks and in concerts and from groups such as NxWorries (consisting of Anderson .Paak and Knxwledge), television programs (Cartoon Network's Adult Swim), and institutions (Smithsonian's National Museum of African American History and Culture) harken to his significant contribution to this thing we love called hip-hop.
Considered one of the greatest creatives in hip-hop history, J Dilla made innovative use of sound and imagination by employing real-time rhythms that may better translate as "a vibe" for listeners. He is directly responsible for bridging the soul and the sonic that distinguish rap as one of the most inventive art forms in recent history. Proving that his energetic beats matched his rhymes, Dilla's legacy continues to inspire and resonate within the hip-hop community today, and on hip-hop's milestone anniversary, his innovations and impact prove to be immortal, too. — Kevin L. Clark
Born Shawn Corey Carter in Brooklyn, New York, Jay-Z has made an indelible mark on hip-hop culture over three decades by marrying superlative lyrical creativity with an acute business acumen. Storming the gates of the record industry as co-owner and marquee artist of the independent Roc-a-Fella Records label, Jay-Z released the seminal Reasonable Doubt — a debut that instantly placed him among the top rappers of the 1990s. A consistent release schedule of unforgettable material, including Vol. 2…Hard Knock Life, The Blueprint, The Black Album, and 4:44, created summertime classics for a whole generation while establishing him as one of the greatest rappers the culture has ever produced.
Jay-Z occupies a unique space in hip-hop as both a billionaire mogul and a rapper consistently recognized as one of the art form's all-time most talented. His stakes in various entrepreneurial ventures — the music streaming platform Tidal; the entertainment agency Roc Nation; the 40/40 Club sports lounge — lend as much to his legacy as his one-time rivalry with Nas, which resulted in hip-hop's most notorious battle between livi de ng MCs to date. His marriage to Beyoncé Knowles-Carter, one of the most iconic pop performers of the modern era, has also produced artistic contributions — see their joint album, Everything Is Love — as well as an enduring symbol of Black excellence. — Miles Marshall Lewis
The son of storied music executive Micheal Mauldin, Jermaine Dupri has contributed to hip-hop as a producer, songwriter, and executive. Most importantly, the GRAMMY winner, who started dancing for the likes of Diana Ross and Whodini, helped cultivate Atlanta into the rap capital it is today.
As the founder of So So Def Records, Dupri helped make Kris Kross and Lil Bow Wow hit-making teen heartthrobs in a music genre that leaned on more adult personas; he also played a major role in helping Da Brat become the first female rapper to go platinum. Even today, his time as an executive producer of the reality competition series The Rap Game gave way to the eventual rise of next-gen rapper Latto. That doesn't even count collaborations that have reached nearly every corner of hip-hop, including classics with Jay-Z, UGK, Bone Thugs-N-Harmony, Snoop Dogg, and more.
Dupri's legacy in hip-hop can also be heard in the musical bridge connecting rap and R&B. He's written and produced hit albums for Mariah Carey, Usher, Xscape, Jagged Edge, and countless more, his contributions furthering the bond between the two genres. — Ural Garrett
Where do we even begin? From producing some of the greatest rap songs of the 2000s as Jay-Z's protégé to emerging as one of the most critically and commercially successful rappers of all time, Kanye West might be the most important musician of the 21st century — genre irrelevant. His ability to toggle between incisive commentary ("All Falls Down," "Heard 'Em Say"), all-time braggadocio ("Can't Tell Me Nothing," "Power"), and wry humor ("Gorgeous," "Otis") made his every verse an event, and his blockbuster albums consistently showcased an expert sense of talent curation. In the early 2010s, when West made a hard pivot from the maximalism of his magnum opus, My Beautiful Dark Twisted Fantasy (2010), to the industrial brutality of Yeezus (2013), he showed the kind of fearlessness that truly great artists possess, as he continued to push boundaries even in the face of skepticism.
The last several years of the Kanye West experience have been difficult and disturbing for many music fans. He's praised Adolf Hitler and made antisemitic comments, only to seemingly walk it all back, in a trollish fashion, albeit. A generational talent who has evolved his creative legacy in more ways than one, West's impact on music is clear and undeniable. Has he gone from industry iconoclast to outright outlier? Who's story is it to tell? But any attempt to wrap your mind around the first half-century of hip-hop history, and music in general, must include a reference to Kanye, whose DNA will be present in rap music for the next 50 years, at least. — Grant Rindner
In retrospect, Kendrick Lamar's renowned verse on "Control" might be better described as a manifesto rather than a call to war. After name-dropping nearly a dozen of the hottest rappers of the time, including the likes of Drake and J. Cole, Lamar challenges, "What is competition? I'm tryna raise the bar high. Who tryna jump and get it?" Ten years and one legendary career later, Lamar's three minutes of rhymes come off as less of a widespread diss and more of a statement of intent.
The Compton native went on to reach heights hip-hop had never seen before. In 2018, the 17-time GRAMMY winner won the Pulitzer Prize for DAMN., an achievement once described as "a watershed moment … and a sign of the American cultural elite's recognition of hip-hop as a legitimate artistic medium."
Still, despite such momentous contributions to the genre and culture at large, pinning down Lamar's direct influence on hip-hop really makes you stop and think. Perhaps that difficulty stems from the fact that so much of what makes Lamar great is his ability to combine the top traits of those who came before him. Whether it be channeling the narrative superpower of Nas on good kid, m.A.A.d city, the powerful social commentary of 2Pac on To Pimp A Butterfly, or the vulnerability of Jay-Z on tracks like "Mother I Sober," Lamar's biggest impact on hip-hop may just be the fact that he indeed raised the bar high for rap while embodying those who laid its foundation. — Taj Mayfield
A standard-setter who foreshadowed the international success of hip-hop, Kurtis "Blow" Walker is the genre's first superstar. Of his notable achievements, he became the first rapper to sign a major label deal (with Mercury Records) and the first to go gold via his 1980 single "The Breaks," which is recognized as one of the greatest hip-hop songs of all time and remains his signature calling card.
Blow's enormous influence on the culture is directly tied to his ability to expand the boundaries of hip-hop and foster talent within and beyond his creative circles. His early DJ on the road was Joseph Simmons, who was nicknamed "Run, the Son of Kurtis Blow" and who later carved his own iconic career as one-third of the hip-hop trio Run-D.M.C. Blow and Run-D.M.C. starred in the 1985 movie Krush Groove, a fictional story that parallels that of New York label Def Jam Recordings, making Kurtis Blow essentially the first famous face in hip-hop to cross over into Hollywood.
In the mid-'90s, Blow became a radio DJ and hosted "The Old School Show" on Los Angeles radio station, Power 106. He was also ordained as a Christian minister, co-founded Hip-Hop Church, and released faith-based albums with his group, Kurtis Blow and the Trinity. Proving that hip-hop can coexist with gospel, Blow's spiritual-inspired music helped expand the audience for Christian music across genres and audiences. — Tamara Palmer
Ms. Lauryn Hill
With a pen in her hand, a song in her heart, and a story to tell, Ms. Lauryn Hill elevated hip-hop for the better during the '90s. Hill's work expertly blurs the lines between genres, often fusing doo-wop-flavored harmonies and '70s R&B with hip-hop swagger and the airiness of neo-soul. A Jersey native and member of the iconic rap group the Fugees, she became a household name after the international breakout success of her debut solo album, The Miseducation of Lauryn Hill (1998). The project sees the musician exploring themes of love, heartbreak and family through a personal lens with universal impact. A commercial and critical success around the world, the album won the GRAMMY for Album Of The Year in 1999, making Hill the first-ever rap artist to win that category. To this day, she counts eight GRAMMYs, the most of any woman in hip-hop.
Hill's melodic rap technique and artistic versatility have inspired acts across genre lines in the years since, from Drake to Lin-Manuel Miranda, who credits several elements in his Broadway hit "Hamilton" to her art. — J'na Jefferson
Don't let her petite frame fool you: Lil' Kim has been larger than life since her 1994 debut as a member of Junior M.A.F.I.A. and mentee of the Notorious B.I.G. The Brooklyn native unlocked a next level for female rap with her 1996 debut solo album Hard Core. Even before the world heard the album, her seductive pose on the cover itself signaled a shift: It was time for women to take the lead. Hit singles like "No Time," "Crush on You" and "Not Tonight (Ladies Night Remix)" established the rapper's signature raunchy lyrics and guttural tone, flipping the male-dominated, often misogynistic genre on its head as she reclaimed her sexuality. She also knows how to command respect, spitting ferocious bars on songs like Diddy's "It's All About the Benjamins" and Mobb Deep's "Quiet Storm (Remix)" alongside her male counterparts.
A bonafide hip-hop icon, Lil' Kim's influence spans generations and industries. A muse for countless rising female rap stars and designers like Versace and Marc Jacobs alike, she carved a safe space for Black women in the often exclusive, white- and male-dominant fashion and music industires. Her sartorial choices, as eye-popping as her naughty rhymes, still give next-gen female rappers like Baby Tate, GloRilla, and Cardi B the Queen Bee-confidence to exude the same sense of sexual liberation she pioneered in rap in the '90s. Her path in both music and fashion have made her one of rap's most impactful voices with an undeniable legacy. — Bianca Gracie
Lil Uzi Vert
Despite being a relatively new major player in the game, Lil Uzi Vert is an undeniable needle-mover in hip-hop. If that influence is hard to pin down, it's because Uzi has somehow made the existence of a quirky, emotional, rock-inspired rapper a common thing in 2023.
Similar to other breakout stars of the SoundCloud rap era who came up with them, including Lil Peep, XXXTentacion and Juice WRLD, Lil Uzi Vert brought their unadulterated self into their music. The result? A steady flow of evocative, genre-defying hits and deep cuts. From anthems like "XO TOUR Lif3" (2017) to "Rehab," a standout track off their recently released Pink Tape, the 27-year-old Philadelphia native consistently wears their heart and inspirations on their sleeve. Years worth of quality music coupled with their unwavering authenticity have forever broadened the horizons of hip-hop, making way for many future Lil Uzi Verts. — Taj Mayfield
There are two distinguishable eras in rap history: before Tha Carter and after Tha Carter. Lil Wayne, who's impact on the evolution of the genre is immeasurable, has taken rap to rare heights and forever changed its influence in and from the South. With an undeniable and almost insurmountable work ethic, New Orleans' native son has delivered infinite memorable moments that have spanned decades. From his show-stealing turns with Cash Money's the Hot Boys to his chart-decimating hits like "A Milli" to his genre-defining Tha Carter album series, Weezy F. has lived up to his reign as the "Best Rapper Alive" for decades.
Boasting a deep appreciation for the culture, Wayne willed a layer of intuition and imagination that pushed rap to the next level. With a strength tougher than Nigerian hair, his impression can be heard throughout every era of modern hip-hop, from his own musical family tree with Young Money (Drake, Nicki Minaj) traced through to next-gen superstars (Kendrick Lamar, J. Cole).
Otherworldly, diverse, and an omnipresent influence in today's scene, Lil Wayne has been a blessing to rap, consistently pushing the game and growing the culture in immeasurable ways. — Kevin L. Clark
LL Cool J
There were rap albums before LL Cool J's Radio. But the genre was still largely singles-driven, and the albums then were usually stuffed with the hits, some filler, and a few unique experiments. It was Radio that turned the rap album into a work of art and kick-started the genre's golden age.
LL was nothing if not versatile. He put out iconic singles like "I Need a Beat" and "Rock the Bells." His genre-shifting music videos, such as "Around the Way Girl," "Hey Lover," and the seminal classic, "I Need Love," added breadth to the male-dominated industry. And his show-stopping appearance in the film Krush Groove aided in turning the young MC into a king from Queens.
He also set yet another trend: the "don't-call-it-a-comeback" comeback. After releasing two killer albums, LL dropped Walking With A Panther in 1989. While it was a commercial success, Panther was shunned by hip-hop artists and fans at the time, due to its mainstream crossover appeal, and LL was deemed over by the hip-hop community, out of touch with a conscious, Afrocentric age of the time. Barely into his 20s, it seemed his time was up. And then, he had rap music's first major comeback — lyrical protestation notwithstanding. Mama Said Knock You Out was a return to form that set LL Cool J up for a lifelong career in music, TV, movies, and even that whimsical song about his shark-fin-like hat. — Shawn Setaro
Thanks to songs like "Thizzelle Dance" and "Feelin' Myself," Vallejo rapper Andre "Mac Dre" Hicks was the pied piper of hyphy, an innovation marked by bouncy bass and skittering funk rhythms. It dominated the Bay Area throughout the 2000s and remains a key component of the region's distinctive hip-hop scene.
Mac Dre's career dated back to 1989 with the local hit "Too Hard for the F—in' Radio." But in a case that made national headlines, he was arrested and convicted for allegedly being involved in bank robberies — his supporters continue to claim his innocence — and became the first rapper to make music, Back N Da Hood, while imprisoned. (He recorded his vocals over the phone.) When he finally returned to rap in the late '90s, he began refining his idiosyncratic style using P-funk tones and a droll and witty vocal tone. As expressed through songs like "Get Stupid" and "Not My Job," it was a style that eventually shook up the world and led to the foundation and popularization of the hyphy movement.
Unfortunately, Mac Dre didn't get to witness the peak and great success of his music, which was ultimately used in television and film as well as at sporting events. His unsolved killing in 2004 happened just as he seemed poised for a national breakthrough. — Mosi Reeves
The history of hip-hop is dotted with great business minds, but it's rare that someone's boardroom acumen proved so strong that their run of multiplatinum albums and smash singles feels entirely secondary. Such is the case with Master P, the New Orleans native who founded No Limit Records and, along with Cash Money's sibling duo of Bryan "Birdman" and Ronald "Slim" Williams, changed the paradigm of the rap mogul forever. In 1995, P partnered No Limit with Priority Records in a deal that saw him cover the brunt of the creative costs in exchange for greater creative control and backend profits.
He broke through as an MC with Ice Cream Man and Ghetto D, albums that served more as showcases for the No Limit collective than P himself. Ceding the showier roles and technical flair to collaborators like Silkk the Shocker, Mia X and Mystikal, Master P brought a kind of brute force charisma that's easy to see working for him wheeling and dealing behind the scenes. No Limit has evolved into an entity where pioneers like Mia X can celebrate women in hip-hop, while P continues to expand the empire through winning partnerships (Snoop Cereal) and new offerings (Rap Snacks) that created the reason this music industry owes gratitude to Master P. — Grant Rindner
Though she may not always receive the fanfare of her more mainstream cohorts, MC Sha-Rock changed the hip-hop ecosystem forever when she hit the booth in the late '70s. Largely considered to be the first female rapper, Sha-Rock, known as the "Mother of the Mic," helped pave the way for every woman rapper on this list — and beyond. Though she has B-girl origins, the South-Bronx-bred spitter showcased her raw talent and confidence behind the mic. As a member of Funky 4+1, her natural charisma and ability established the blueprint for the future of women in rap. Though Funky 4+1 was the first hip-hop group to appear on national television, it wasn't until the '80s when women rappers began to break through on an international scale. You can thank Sha-Rock for first opening that door, shattering the glass ceiling, and ushering in a gender breakthrough that's helped women dominate rap today. — J'na Jefferson
Explore More: Ladies First: 10 Essential Albums By Female Rappers
Whether fans tuned into MF DOOM or aliases such as Viktor Vaughn or King Gedorah, the rapper/producer born Dumile Daniel Thompson offered some of the most memorable art found in hip-hop.
A London native transplanted to Long Island, New York, Dumile began his career as Zev Love X, forming the group KMD with his brother DJ Subroc. But after Subroc's sudden death and their record label's refusal to release their album, Zev Love X went on hiatus — and returned as MF DOOM, donning a mask to combat the music industry's corruption. He built a prolific catalog inspired by comic books, cartoons, and the absurdities and mundanities of life, creating worlds that brimmed with vibrant wordplay. His husky voice, conversational flow, and impossibly intricate rhyme schemes comprised his calling card, along with equally absurd references and unpredictable punchlines.
DOOM earned a rep among indie rap's best in the early 2000s, but he became a rap deity with Madvillainy, the album that smartly paired him with producer Madlib's collection of obtuse jazz and TV samples that were just as mercurial. The record elevated DOOM's iconography and solidified him as one of rap's most distinctive creators ever, with fans and other MCs alike paying reverence. — William E. Ketchum
In the late '90s, thin was "in" and hypersexualized female rappers became commonplace. But a big woman with big talent — and an even bigger patent-leather blowup suit — snuck in to extinguish these industry standards, becoming the people's champ and an undisputed icon in the process. Missy Elliott's pleasingly off-kilter brand of bravado is marked by eye-catchingly creative music videos, like the aforementioned, star-making "The Rain (Supa Dupa Fly)," entertaining performance techniques, and next-level beats crafted by her and her longtime friend and fellow Virginian, Timbaland. She's created works of art that have stood the test of time, allowing her to see and receive her flowers while she can still smell them: During GRAMMY Week 2023, Missy received the Recording Academy Global Impact Award at the Recording Academy Honors Presented By The Black Music Collective event; later this year, she will become the first woman rapper inducted into the Rock and Roll Hall of Fame. By dismantling boundaries, Missy Elliott paved the way for hip-hop artists to be unapologetically themselves. — J'na Jefferson
Dubbed the "world's most dangerous group," gangsta rap pioneers N.W.A put Compton, California, on the map in the late '80s with their provocative music and a name that embodied their unflinching bravado: N—z With Attitudes.
At the time, acts like Public Enemy, Kool Moe Dee, LL Cool J, and Eric B. & Rakim dominated the airwaves, with songs about everything from love, partying and lyrical prowess to race and politics. However, few were as overly explicit and provocative as the rising stars from the West Coast who disrupted the industry with the release of their hard-hitting debut album, Straight Outta Compton, in 1988.
With a stacked lineup consisting of Eazy-E, Dr. Dre, DJ Yella, Ice Cube, and MC Ren, the L.A. natives rapped about gang violence, police brutality, street life, and hood experiences. They were accused of demeaning women and glorifying violence and drug use, and as their music continues to stoke controversy as hip-hop lyrics in court proceedings are subject to debate today, N.W.A's provocative debut resonates to this day through new generations of fans. While the group would go on to sell millions of records and produce three superstar solo acts, their timeless album and its definitive protest anthem, "F— tha Police," cemented their place in the pantheon of hip-hop, forever changing the culture and the world at large with its powerful message. The emotionally charged song offers a scathing critique of systemic inequality that reflects the frustrations that marginalized communities harness for the discrimination they continue to face decades after the track dropped.
While their tenure was short-lived, N.W.A's paradigm-shifting music inspired a slew of acts that would leave their own stamp on the culture, including 2Pac, Snoop Dogg, Eminem, the Game, and DJ Quik. — Desiree Bowie
A perennial member of every hip-hop lover's top five rappers of all time lists, Nas inherited the crown of rap's greatest golden-age wordsmiths upon releasing his 1994 debut album, Illmatic, which helped establish the legend's nearly 30-year stellar reputation for MCing. Son of jazz cornetist Olu Dara, Nasir bin Olu Dara Jones grew up in the Queensbridge housing projects in Queens, New York, also the home of fellow hip-hop luminaries like Roxanne Shanté and producer Marley Marl. During a period when the hip-hop aesthetic seemed forever redirected to the West Coast, Nas helped refocus attention back on New York City, the birthplace of the culture.
Following the killings of both 2Pac and the Notorious B.I.G., concerns rang out when a long-simmering rivalry between Nas and Jay-Z went public on diss tracks like "Ether" (2001) and "Takeover" (2001). Defying the worst of expectations, their war of words eventually morphed into both a professional relationship — Nas signed to Def Jam in 2006 with Jay-Z as the label's then-president — and creative bond, with the duo releasing a joint song, "Black Republican," in 2007). On a recent string of collaborations with producer Hit-Boy — including the GRAMMY-winning King's Disease (2020) — Nas has helped alter expectations around career longevity in hip-hop. — Miles Marshall Lewis
The Neptunes — the production duo powered by the genius of Pharrell Williams and Chad Hugo — changed the sound of late-'90s and early-2000s hip-hop, jump-starting and transforming the careers of countless artists across every genre imaginable in the process.
After getting their start with New Jack Swing pioneer Teddy Riley, the Neptunes made a name for themselves by producing N.O.R.E.'s "Superthug" and Ol' Dirty Bastard's "Got Your Money" as well as albums for Clipse and Kelis.
The start of their hip-hop takeover can, perhaps, be traced to 2000, when they produced Jay-Z's "I Just Wanna Love U (Give It 2 Me)." The song, which features Pharrell's memorable voice on the hook, became Hov's first No. 1 hit on the Billboard Hot R&B/Hip-Hop chart.
The hit also caught Britney Spears' attention, prompting her to enlist the Virginia Beach duo to write and produce "I'm A Slave 4 U," which marked a major turning point in her mature, new sound. The Neptunes also helped Justin Timberlake craft a new sound and image, producing much of his debut solo album, Justified.
The duo's off-kilter, funk-influenced sound made them sought-after — and heavily imitated — producers for much of the aughts. Some of their 2000s hits include "Hot in Herre" by Nelly, "Drop It Like It's Hot" by Snoop Dogg, "Money Maker" by Ludacris and "Milkshake" by Kelis. Pharrell also helped usher in the era when producers came to the forefront of the spotlight, rapping and singing in songs and appearing in music videos for the artists they produced.
Counting four GRAMMY wins, the pair won Producer of the Year in 2003 and Producer of the Decade in 2009 at the Billboard R&B/Hip-Hop Awards. In 2022, the Neptunes were inducted into the Songwriters Hall of Fame, a distinction that proves just how much they changed the sound of the culture and music as a whole. — Victoria Moorwood
Nicki Minaj rewrote the rules of hip-hop through her unparalleled rhyming ability, an arsenal of flows, a collection of character-driven voices, and crossover success. As a result, she single-handedly elevated female rap in the mainstream in the 2010s. Her reign came during a time when hip-hop was still considered to be a male-dominated terrain. Nonetheless, she proved female rappers can keep up with the boys, though she regularly surpassed them in skill level. Her genre-bending hits showcase her versatility, and her writing and performance talents make her one of the hottest commodities in music. She not only took risks, she made hits: Counting 132 entries, Nicki Minaj holds the record for the most Billboard Hot 100 hits by a woman rapper. Thanks to Nicki Minaj — or Nicki Lewinsky, Nicki the Ninja, you know what it is — a new generation of female rap superstars gained the courage to make their own magic. — J'na Jefferson
The Notorious B.I.G.
Christopher "Biggie Smalls" Wallace, aka the Notorious B.I.G., is a titan in hip-hop history, a wordsmith whose lyrical potency is intensified by the brevity of his career. Wallace's gravitas — in physical stature and in reputation — belied his youth; as a Jamaican-American who grew up in Brooklyn's Clinton Hill neighborhood, bordering Bedford-Stuyvesant at the height of the crack era, he spent his early years navigating the threshold between civilian life and street life and brought those complexities to his songwriting and vivid storytelling. With the guidance of Sean Combs — who then went by the moniker Puff Daddy – Wallace quickly went from "Unsigned Hype" in The Source magazine to Bad Boy's marquee artist, crashing onto the charts in 1994 with his debut album, Ready to Die, at just 21 years old.
The album is a balance of massive, radio-friendly singles with quasi-autographical, introspective records that are bracing in their emotional range and attention to detail: For every "Juicy," "Big Poppa," and "One More Chance," there's "Warning," "Gimme the Loot," and "Suicidal Thoughts." In each track, Biggie played with the morphology of words and rhyming cadences at will, stretching vowels and contracting them to a staccato-like delivery with the proficiency of a jazz musician. Wallace's cinematic approach to rapping became his signature. He would form the crew Junior M.A.F.I.A. in this image, crafting records such as "Get Money" and "Player's Anthem" — songs as entertaining as they were illustrative that also introduced the world to the force of nature that was Lil' Kim.
His posthumous second album, presciently titled Life After Death (1997), is a sprawling double album replete with gangster epics such as "Somebody's Gotta Die," "N—s Bleed," and "What's Beef?" Released sixteen days after his killing in 1997, Biggie's mainstream crossover singles hit like a tidal wave. The chart-topping singles, "Mo' Money, Mo' Problems" and "Hypnotize," launched the patented Bad Boys formula of the renowned Hitmen production team into the stratosphere, eventually inspiring the likes of Kanye West and others to speed up soul samples to achieve similar success. Wallace's own vocals — heavy and lush, with the ability to glide like butter via a cascade of internal rhyme schemes — still sound as fresh today as they did when the project initially released to critical acclaim on March 25. And despite the tragic coda that cut short the life of this king from Kings County, the Notorious B.I.G.'s narrative prowess remains eternal.— Shamira Ibrahim
When OutKast's André 3000 proudly proclaimed "the South got something to say" at the 1995 Source Awards, the Atlanta rapper and his creative partner, Big Boi, had no idea of the significance those words would have on rap music today. At the time of their 1994 debut, Southernplayalisticadillacmuzik, the South was regarded as country, "backwards," and behind the times. Those words, a whistleblow, could've been misinterpreted by white and rural communities that these artists and their regions were not deemed "hip-hop." Hip-hop was cool, coastal, and cosmopolitan — not country. Yet, André 3000 and Big Boi did not mind being regarded as country; in fact, they embraced it.
Their music and Southern hip-hop overall incorporated the stylings of blues and gospel. Their delivery had a twang to it. They were not here to duplicate East Coast or West Coast hip-hop. They were on a mission to give young, Black, working-class people in the South something to say. Although based in Atlanta, their perspectives and reflections on Black life in the South took root in states across the region. Eventually, they became the leaders of the Southern hip-hop scene. So, when the duo won the GRAMMY for Album Of The Year, for Speakerboxxx/The Love Below, at the 2004 GRAMMYs — almost 10 years after their declaration at the Source Awards — the South was not only respected in hip-hop, but it became a contender for its rightful title. — Taylor Crumpton
One of the most profound and prolific groups in hip-hop's storied history, Public Enemy continues to be studied and applied to moments impacting music and culture today. Once Chuck D and Flava Flav connected with Terminator X and the Bomb Squad, the ethos and foundational tenets upon which hip-hop was founded — peace, love, unity, and having fun — finally came into realization. Their boom merged with the bap of the streets to showcase the reasons why hip-hop's culture should not only be championed but cherished — never allowing history to be erased or revised.
Members would go on to leave their imprint all over the then-burgeoning sound coming out of America. From producing Bel Biv Devoe's triple-platinum album, Poison, to contributing to one of the defining hip-hop albums of the 1990s, Ice Cube's AmeriKKKa's Most Wanted, Public Enemy has resonated through time as thought-proving and spark-inducing revolutionaries of sound that still challenge people to know that loud is not enough. — Kevin L. Clark
The Roots' longevity and artistic creativity have made a lasting impact on hip-hop. Illadelph's own are trailblazers of the genre, pioneers of a distinctive, alternative sound that combined rap with live instruments, conscious lyrics and jazz-influenced beats.
The Roots have not been afraid to tackle important topics and challenge societal norms: The video for their song "What They Do," off their third album Illadelph Halflife, mocks stereotypes seen in the music industry. Their most successful album, Things Fall Apart, is a nod to Chinua Achebe's critically acclaimed book by the same name. The album originally had five different covers, one of which features teenagers running from police during the Civil Rights Movement era. The stark black-and-white image, alongside the album's themes, provided an artistic cohesion and political poignancy that solidified the group's impactful message.
All told, the Roots have 14 studio albums under their belt. Aside from music, the group's career evolution spans various ventures, including publishing (Black Thought's upcoming memoir, The Upcycled Self), music festivals (the annual Roots Picnic festival), and film (Questlove's GRAMMY-winning Summer of Soul). Not to mention mainstream TV: The Roots also hold down late night as the house band for NBC's "The Tonight Show with Jimmy Fallon." The group's unique sound and its expression of pressing issues solidify the Legendary Roots Crew as important game-changers. — Rachel McCain
Historically, hip-hop has always been heralded as a young person's sport — and perhaps no one exemplifies that archetype better than Queensbridge's Roxanne Shanté. At merely 14, the upstart member of the Juice Crew led one of hip-hop's first rap beefs, responding to the U.T.F.O.'s (Untouchable Force Organization) "Roxanne Roxanne" with the searing "Roxanne's Revenge." Where U.T.F.O. detailed the saga of a woman who rejected their overtures, Shanté rebutted with a sharply constructed counternarrative, freestyling a story from the viewpoint of Roxanne being pestered by inadequate suitors who paled in comparison to her MC skills.
While the initial response made her famous, it would be her unflappable ability to hold her own in the flood of response tracks that would cement her legacy as a battle rapper and recording artist. Tracks such as "Queen of Rox (Shanté Rox On)" and "Bite This" would extend her victory streak against U.T.F.O. and the bevy of opponents who stepped up to the plate as the city raced to cash in on the so-called "Roxanne Wars." When KRS-One crudely attacked her in "The Bridge is Over" — in which he declared, "Roxanne Shanté is only good for steady fucking" — she rebutted on "Have a Nice Day": "Step back, peasants, popping all that junk/Or else BDP will stand for Broken Down Punks/'Cause I'm an all-star just like Julius Erving/And Roxanne Shanté is only good for steady serving." Not only was Shanté able to best the guys at their own game, but she also made a point to embarrass their misogynistic attacks while doing so. Further etching her impact on rap, this legacy would echo through the ages to be reflected in the likes of Megan Thee Stallion and Noname, even finding a spiritual namesake in Nicki Minaj's 2010 single, "Roman's Revenge." — Shamira Ibrahim
With two MCs (Joseph Simmons, aka Run, and Darryl McDaniels, aka D.M.C.), one DJ (Jason Mizell, aka Jam Master Jay), and a whole lot of Adidas, Run-D.M.C. became one of hip-hop's earliest music and style ambassadors to the world. It only took a few years after their 1984 debut for fans across the globe to know about their New York hometown of Hollis, Queens.
In 1986, Run-D.M.C. collaborated with Aerosmith on a new version of the Boston rock act's 1975 cut "Walk This Way." The unexpected, groundbreaking pairing became a No. 4 hit on the Billboard Hot 100 chart. MTV put the song's music video, which shows the two groups literally smashing down walls, in heavy rotation and positioned the rappers as the genre-bending superheroes they're still seen as today, as their GRAMMY Hall Of Fame induction attests.
Before there were hip-hop categories at the GRAMMYs, Run-D.M.C. was nominated for Best R&B Performance By A Duo Or Group With Vocal at the 1987 GRAMMYs for their 1986 album, Raising Hell. After releasing seven albums and starring in the seminal hip-hop movies Krush Groove and Tougher Than Leather, Run-D.M.C. became the first rappers to receive the Recording Academy's Lifetime Achievement Award, an honor they received in 2016.
After surviving decades of the world insisting that hip-hop was a fad that would fade away, the natural course of Run-D.M.C. was cut short when Jam Master Jay was killed in his Queens, New York, recording studio in October 2002. Unforeseen violence cut the band's physical life short, but Run-D.M.C. remains an immortal mainstay in the pantheon of hip-hop history, a blueprint for countless rap tandems, and an essential part of the culture. — Tamara Palmer
There is no one quite like Scarface when it comes to this rap game. An innovator in rap subgenres like horrorcore and gangsta rap, he is one of hip-hop's most poignant storytellers and pioneers. Both as a member of the legendary Geto Boys — one of the most successful Southern hip-hop groups at a time when the spotlight was focused on East Coast and West Coast rap — and as a solo artist, he proved to be a last of a dying breed. His signature songs, like "I Seen a Die," off the five-mic, Source-certified classic album, The Diary, proved to listeners that there were more layers and depths to experience in rap.
As both a commercial chart-topper — his 1997 album, The Untouchable, reached No. 1 on the Billboard 200 chart — and the ear of the streets nationwide, Scarface helped establish Houston as a certified rap capital and an early hotbed for innovative independent record labels. Beloved by fans, students of hip-hop and critics alike, 'Face has showcased what it means to craft a complete body of work that stands exemplary above its predecessors. He is one of the best at making the mood move within the melody. Beyond his platinum- and gold-certified album successes, he also excelled at mixing business acumen with artistic vision: As president of Def Jam South in the early 2000s, he helped foster the career of Ludacris and other rising Southern rappers. Today, his continued influence reaches modern veterans like the Game and next-gen stars like Isaiah Rashad alike. — Kevin L. Clark
Few music artists have showcased the versatility and decades-long career evolutions of prolific multihyphenate Snoop Dogg. Hailing from from Long Beach, California, his rap career took off in 1992 when his stepbrother Warren G, of "Regulate" fame, gave one of his mixtapes to Dr. Dre. Fresh off his stint with N.W.A, Dre recognized the young rapper's potential and invited him to the studio — where he was laying down tracks for The Chronic — for an audition. Snoop seized the moment and conquered: He's featured on 11 of the classic album's tracks, including the prolific hit single that would skyrocket him into the mainstream, "Nuthin' but a 'G' Thang."
Still going strong decades later, the influential rapper has sold more than 37 million albums worldwide and has dropped 19 studio albums and countless cross-genre collabs. Snoop's laid-back persona and distinctive West Coast slang have become hallmarks of his music career. His expansion into other business and artistic pursuits, which include films, fast-food takeovers, and TV shows with lifestyle guru Martha Stewart, and impact on his community are among the main reasons he's maintained cultural relevance across three decades.
While his list of musical achievements is staggering, Snoop's greatest contribution to hip-hop lies in his ability to authentically infuse elements of his life into non-musical spaces. By simply staying true to himself, the legendary rapper has helped to further legitimize hip-hop as an art form with global impact and recognition, simultaneously influencing the music industry and people across international borders.
And he's even left his mark on the English language. Using his signature "izzle" style (e.g., "fo shizzle" meaing "for sure"), which originated in Northern California and was popularized by Bay Area rap acts like E-40 and 3X Krazy, Snoop has created a slew of catchy and memorable phrases. This rap "slanguage" development helped innovate distinct rap styles and solidified his place as an evolutionary icon. — Desiree Bowie
Soulja Boy made a lasting impact on hip-hop culture with his very first single. As one of the first in a wave of artists who used internet culture to market themselves directly to fans, the Chicago native created rap's first true internet sensation with "Crank That (Soulja Boy)." The song — fueled by simplistic lyrics, a catchy beat, and an inescapable hook — skyrocketed throughout the global internet via its complementary viral dance. Subverting the label-to-audience pipeline, Soulja Boy capitalized on tools like YouTube and MySpace to propel his popularity and connect with new listeners directly. Millions watched the song's music video on YouTube, where it has amassed more than 556 million views to date, and shared it widely on social media.
The innovative formula worked: "Crank That (Soulja Boy)" topped the Billboard Hot 100 chart for several weeks, set a record for the most digital downloads ever with more than 3 million units sold, and secured a GRAMMY nomination for Best Rap Song at the 2008 GRAMMYs.
Soulja Boy proved one-hit-wonder naysayers wrong. His second album, iSouljaBoyTellem, delivered 2000s classics like "Kiss Me Thru the Phone" featuring Sammie and "Turn My Swag On," while his grassroots tactic ushered in a new era of fan engagement and user-generated content, creating a formula still used by internet-savvy, next-gen artists like Lil Nas X and the wider music industry to market hip-hop hits today. — Victoria Moorwood
Virginia native Timbaland spent the mid- to late-'90s cultivating an experimental sound that blended futuristic drum patterns with unique sampling techniques. When he wasn't pushing sonic boundaries for R&B artists like Aaliyah and Ginuwine, the four-time GRAMMY winner proved his creativity could extend to hip-hop as well.
There isn't a better example than his legendary run of genre-busting albums produced for fellow Virginian trailblazer Missy Elliott, including Supa Dupa Fly, Da Real World, Miss E… So Addictive, and Under Construction. Timbaland even helped usher in the country rap subgenre thanks to his production work on the hip-hop/bluegrass fusion album Deliverance from Bubba Sparxxx. Eventually, he would expand far and wide across genres to create mega-hits with pop artists ranging from Nelly Furtado to Justin Timberlake. Between that time, he continued working with legendary rappers, including LL Cool J, Jay-Z, Snoop Dogg, Ludacris, Lil' Kim, and many more.
Throughout the years, he's worked on multiple classic albums, which have garnered Album of the Year GRAMMY nominations, including Beyoncé, Timberlake's Justified and FutureSex/LoveSounds, The Diary Of Alicia Keys, and Elliott's Under Construction. Timbaland was also nominated for Producer Of The Year, Non-Classical at the 2008 GRAMMYs.
Now, Timbaland is making quality production easily available to aspiring artists and producers through his BeatClub service, showcasing how indispensible and intergenerational the creative mind of Timothy Mosley is to the culture. — Ural Garrett
Wu-Tang Clan was one of rap's seminal groups, both for their impact in the booth and in the boardroom. Enter The 36 Chambers, their 1993 debut album, saw superproducer RZA unite nine of the most unique personalities in rap ever for a lightning-in-a-bottle explosion. The crew traded nimble-footed bars and pro-Black philosophies over a discordant combination of rugged beats and samples from martial arts flicks, with each voice and rhyme style completely different from the last. But after their call to arms, they revolutionized the game with their business empires: The Wu was the first group to have its members sign solo deals with varying labels.
From there, they brought new meaning to the term divide and conquer: RZA, GZA, Ol' Dirty Bastard, Inspectah Deck, Raekwon, U-God, Ghostface Killah, Method Man, Cappadonna, and Masta Killa would each go on to drop classic records over the years, all of them earning varying spots in the rap hall of fame. In subsequent decades, they'd reunite on occasion to duplicate the group magic in new and creative ways.
After that, changing the game just became part of the Wu-Tang Clan playboook. Clothing lines, video games, TV shows — you name it and the Wu tried it, and likely surmounted it. In 2015, they created Once Upon A Time In Shaolin, a single-copy album that was sold off in an auction to a pharmacy exec for more than $1 million dollars … before that exec was arrested and imprisoned, with the record being seized by the government in the process. Oh well. Wu-Tang Clan has made history plenty of times, and before all is said and done, they'll likely do it again. — William E. Ketchum III
The below is a list of artists who we'd like to celebrate in addition to the artists featured in our 50 Artists Who Changed Rap list. Submitted by our industry panel, these honorable mentions have impacted hip-hop in ways that are immeasurable.
The Hot Boys
Three 6 Mafia
The artists featured on GRAMMY.com's 50 Artists Who Changed Rap list were compiled from artist submissions submitted by an industry panel of rap experts, which includes:
Andrew Barber, Owner, Fake Shore Drive
April Reign, Senior Advisor for Entertainment & Media, Gauge
Carl Chery, Creative Director, Head of Urban, Spotify
Datwon Thomas, Editor-In-Chief, VIBE
Jeff Weiss, Editor, Passion of the Weiss
Jeff and Eric Rosenthal, Co-owners, ItsTheReal
Justin Hunte, music360 journalist, BTSN
Justin Tinsley, Senior Sports and Culture Reporter, Andscape
Kathy Iandoli, Author of ‘God Save The Queens: The Essential History of Women In Hip-Hop’ and co-author of ‘Lil' Kim's The Queen Bee’
Kevin L. Clark, Subject To Change LLC, Producer / The Recording Academy/GRAMMY.com, Contributing writer
Mankaprr Conteh, Cultural Journalist and Rolling Stone Staff Writer
Meka Udoh, Co-founder, 2DopeBoyz / Ingrooves Music Group
Miles Marshall Lewis, Author
Naima Cochrane, Music & Culture Journalist
Roderick Scott, Vice President, Marketing Strategy, Republic Records
Shaheem Reid, Legendary journalist
Shamira Ibrahim, Culture writer & critic
Shawn Setaro, Freelance Writer and podcaster
Sowmya Krishnamurthy, Author of ‘Fashion Killa: How Hip-Hop Revolutionized High Fashion’
Ural Garrett, Freelance Journalist
William E. Ketchum III, Music & Culture Journalist
Yoh Phillips, Documentarian/music journalist, Rap Portraits
Zini Tahsini, Hip-Hop Editorial Programmer, Apple Music
GRAMMY.com's 50 Artists Who Changed Rap list was conceived and developed by:
John Ochoa: Managing Editor of Digital Media for the Recording Academy
Len Brown: Senior Project Manager of Awards and Rap, Reggae, and R&B Genre Manager for the Recording Academy
Essential Hip-Hop Releases From The 1980s: Slick Rick, RUN-D.M.C., De La Soul & More
Releases from the 1980s are some of the genre's most consequential, paving the way for rap to be where it is now. In celebration of the 50th anniversary of hip-hop, revisit 10 releases from a decade that expanded the culture's framework.
The handful of rap songs released in the 1970s opened doors for the onslaught of creative variation that marked rap albums of the 1980s. Diss tracks, party anthems, socially minded material and gangsta rap all had a place in this era, defined by groups and solo efforts that strove to differentiate themselves from one another. Debuts from the likes of MC Lyte, De La Soul, Slick Rick and others kickstarted not only legendary careers, but a wave of innovations that undeniably led to rap’s commercial takeover in the ‘90s.
Hip-hop’s four elements (rap, DJjing, breakdancing and graffiti) grew independently and exponentially in form and acknowledgment in the ‘80s. Seldom was it deemed legitimate in the ‘70s but the ‘80s came with it a realization: that big business and big money could be squeezed from the culture. For better or worse, hip-hop began to lodge itself into the mainstream during this decade.
MTV placements, such as RUN-D.M.C.’s bloated collab with Aerosmith, brought posters into teenagers’ bedrooms and cross promotional ideas to the forefront. Films like as Breakin’ and Beat Street used hip-hop as a dramatic vehicle. And while there was a sense of underlying exploitation, it catapulted hip-hop culture nationally and worldwide. Graffiti was once viewed as vandalism was now on walls and podiums at art galleries, praised as “street art.” Sugar Hill Gang's "Rapper's Delight" seemed light years ago, and there was a palpable sense of maturation and explosion of ideas in the music.
A colorful cast of new artists pushed boundaries of the time. For one, Marley Marl, of the Juice Crew, was an innovator who preceded Wu-Tang as a super producer who surrounded himself with a motley crew of MCs, each with distinct approaches and personalities. He pioneered methods of drum programming and sampling, all of which began as early as 1983 when he was slowly piecing together the collective. Artists at his helm include Biz Markie, Roxanne Shanté, Kool G Rap, and Big Daddy Kane — all of which were innovators in their own right.
We’d be remiss not to cite just a handful of the many adventurous artists whose careers began in the '80s: EPMD, LL Cool J, Ultramagnetic MCs, Ice-T, Jungle Brothers and more. Their work and that of many others ushered in the beginning of hip-hop's golden age, as seen by numerous breakthrough albums in the later part of the decade; 1988 in particular, was a historically fruitful year.
This late ‘80s era encapsulates the genre's most consequential releases, ones that paved the way for rap to be where it is now. The following albums took the genre into warp speed, pushing its creative limitations to where it is today.
RUN-D.M.C - Raising Hell (1986)
RUN D.M.C.’s third studio album, produced by Russell Simmons and Rick Rubin, is arguably their greatest — not only in terms of commercial success, but also influence. Their distinct fashion and sound catapulted hip-hop culture (which was still foreign to many at the time) into the commercial realm.
In addition to juggernaut singles "My Adidas," "It’s Tricky," and "You Be Illin," this album featured "Walk This Way," a wildly ambitious crossover single in collaboration with none other than Aerosmith. It was rap’s first leap into another genre, garnering MTV plays and placing the album all over various music charts. It also was the first rap album to go platinum. Their popularity propelled rap albums that followed later in the decade, and also helped hip-hop gain unprecedented attention in the mainstream.
Boogie Down Productions - Criminal Minded (1987)
KRS-One’s solo career had many highpoints but his early era with BDP is what cements his legacy. While one of the first albums to have true elements of street edge, its approach vastly differed from that of Schoolly D or NWA. KRS lectured more than rap, he was spiritual and scholarly, weaving more stray observations and warnings of street life rather than glamorizing the violence.
Scott LA Rock and Ced Gee’s production was also progressive, opening up the sample palette to rock and obscure soul even further. This was not only their first album but also the only one that featured LA Rock, who was murdered about six months after the album’s release. "9mm Goes Bang" and "The Bridge Is Over" are classics that gave the country a peek into the worldview of New York natives.
Eric B & Rakim - Paid In Full (1987)
It's hard to think of a greater gamechanger in the art of rap than Rakim, a phenom who rightly went as Kid Wizard on tapes before releasing 1986's "My Melody" with Eric B. At a time when MCs were innocently basic, both structurally and lyrically, Rakim added internal rhymes schemes and multi-syllabic rhymes into his sentences. His voice was a calm monotone. His rhymes were writerly, filled with metaphors and a complexity unseen prior. His many one-liners would be referenced and repeated by generations of rappers including Wu-Tang and Jay-Z.
Paid In Full was a debut brimming with bonafide classics, "I Ain't No Joke," "Eric B. Is President," and "I Know You Got Soul." On Paid In Full, Rakim moved the needle miles forward for lyricism, altering every rapper that followed.
Beastie Boys - Licensed To Ill (1987)
Just behind RUN-D.M.C.’s Raising Hell, this rap debut from the brothers Beastie was the second to go platinum in the genre. It was also the only rap album by a Jewish hip-hop group to receive the coveted "5 Mic" rating from The Source, a magazine that was the hip-hop bible of its time.
The album was unquestionably hip-hop but was also multi-faceted. The track "No Sleep Til Brooklyn" featured a guitar solo from Slayer’s Kerry King, a call-back to the Beasties original rock roots. Songs like "Brass Monkey," "Paul Revere," "Girls," and "Fight For Your Right" were party anthems that kept his-hop’s positive party ethos afloat during a time when the music was shifting towards more serious directions.
The Beasties were fun, earnest, and distinct — beloved by both purveyors of the culture and fans of it, proving that hip-hop, if done right, is such an inclusionary artform.
Public Enemy - It Takes A Nation of Millions To Hold Us Back (1988)
Public Enemy's second album saw the group vastly mature from their debut, Yo! Bumrush The Show. The Bomb Squad's surgical studio techniques raised the bar for production and what was possible in terms of sample layering.
Chuck D, whose voice is one of the most powerful in all of recorded music, deepened his lyrical content even further, speaking on race, politics, class, power structures, and overall, more socially focused material. Songs like "Black Steel In The Hour Of Chaos," "Don't Believe The Hype" and "Rebel Without A Pause" were a gut punch, a jolt of seriousness and bombast unheard prior and unmatched in its era. It Takes A Nation... charted for 47 straight weeks on the Billboard 200 and many of its profound themes arguably are still relevant today.
NWA - Straight Outta Compton (1988)
Eazy-E and company were having a breakthrough moment when this song furthered their ascent into stardom and public infamy. A cacophonous origin story, it gave listeners a worldview most hadn’t heard and a taste of individual talent that was to come. Ice Cube and Dr. Dre soon became huge solo artists thereafter once the group disbanded. As posterboys of the gangsta rap, they had politicians, police, and the FBI all shook.
By 2015, when N.W.A.’s biopic film cemented their place in popular culture, they had long made history as one of the most consequential groups ever, both musically and culturally. Straight Outta Compton was their unflinching first step that had suburbia clutching its pearls en masse.
Slick Rick - The Greatest Adventures of Slick Rick (1988)
The ability to tell a succinct story with engaging detail is what makes an MC truly well rounded. Masters of this, Ghostface, Nas, and Black Thought, all have all cited Slick Rick as highly influential.
This was Rick's solo debut with production from RUN-D.M.C.'s Jam Master Jay as well as the Bomb Squad (of Public Enemy). Greatest Adventures... is forever colorful, anchored by Rick's charisma and ability to spin visual tales. Strikingly imaginative, he raps in different voices and cadences, able to be hilarious and vulgar, making his songs feel like comic strips. "Children's Story" remains a watershed moment of which all future storytelling raps would be measured by.
MC Lyte - Lyte As A Rock (1988)
The involvement of women in hip-hop culture cannot be overstated, despite being historically marginalized. Case in point: MC Lyte’s debut was commercially overlooked but its ripples are still felt today.
With production from Prince Paul, Audio Two and other innovative giants of the time, Lyte’s lyrics addressed drug use, racism, and womanhood. The album’s lead single, "10% Dis," is not only one of the greatest did tracks ever, but was also subsequently sampled and referenced years after, notably by the likes of A Tribe Called Quest, Common, Mobb Deep, and Biggie. Here, at prodigious 18 years old, Lyte solidified herself as not just a formidable female artist, but one the all-time greatest MCs.
Too Short - Life Is Too Short (1989)
In 1989, the West Coast certainly didn’t see the same attention or action as the East Coast, but one Todd Shaw a.k.a. Short Dogg a.k.a. Too Short had been around since 1983, selling homemade cassettes from the trunk of his car in Oakland. Life Is was his fifth album, independently released in 1988 but officially re-released on a major label, Jive, with major distribution a year later.
Short's presentation was uniquely his own — part street stories, part party music, part pimp fiction. The production eschewed samples for more keyboard and drum machines. It utilized replayed funk riffs and Short’s lyrics were almost cartoonishly misogynistic and obscene. This album in particular exposed him to a national audience, placing Oakland— and the West Coast — on the map as a new region for rap music.
De La Soul - 3 Feet High & Rising (1989)
Prince Paul opened up a new galaxy of innovations on De La Soul's debut. His sampling of kids' records, doo-wop, and left-field sounds coupled with unconventional son structure made 3 Feet High & Rising kaleidoscopic and sunny.
Paul’s use and insertion of skits became his trademark, adding a movie-like feel to this children’s book of an album. Singles like "Plug Tunin'," "Potholes In My Lawn," and "Me Myself and I" lampooned the gangsta image, making De La's flowery reputation as hip-hop’s hippies even more pronounced.
Their attempt to shed this persona is why their follow-up was called De La Soul Is Dead. The foundational creativity that informs their brilliant career not only forever altered hip-hop, but it started here.
Photo: Clayton Call/Redferns via Getty Images
Remembering Syl Johnson: 5 Essential Tracks From The Soul Great And Self-Proclaimed "Most Sampled Artist Ever"
Is that true? Who cares! Syl Johnson was a titanic force in soul and blues, creating classics like "Is It Because I'm Black" while incontrovertibly changing the hip-hop landscape.
Syl Johnson proclaimed himself to be "the most sampled artist ever." Was he right? Depends on how you look at it. Quantifiably, he might not even be close: the WhoSampled database has the soul singer tallied at 414, while James Brown — the most-sampled artist on the site — has accumulated a whopping 14,353. But what if you take the word "most" spiritually — in terms of impact — and consider his braggadocious persona? Who could deny this cheeky king his crown, scepter and sash?
Whether or not the Godfather of Soul lapped him several times in the number of samples, it's undeniable that Syl Johnson's work has appeared in some of the greatest hip-hop songs ever. He's sampled on Public Enemy's "Fight the Power" and "Fear of a Black Planet" — does it get more monumental? — to say nothing of cuts by Boogie Down Productions, Wu-Tang Clan, Kanye West and Jay-Z, Tupac Shakur, N.W.A. and Cypress Hill. The list reads like a history of hip-hop, even if that last artist was a bone of contention.
In the crate-digging omniverse there's an ocean of options, so why did all these hip-hop heavyweights clamor to sample Johnson? Because his songs ruled. "Different Strokes," "Come On Sock It to Me" and "Concrete Reservation" are classics of the nexus of blues, soul and R&B.
Sadly, the singer/songwriter and record producer passed away Feb. 6 at age 85 of congestive heart failure, according to his daughter, Syleecia Thompson. And as CBS Chicago reported, he died just days after his older brother, Jimmy Johnson, passed at 93.
In a statement, Johnson's family described the singer as "a fiery, fierce fighter, always standing for the pursuit of justice" whose musical legacy "will be remembered as impeccable and a historical blueprint."
Even if one were to remove his many samples from the picture, Johnson's legacy would be ironclad. Born Sylvester Thompson in Holly Springs, Miss. to farmer parents, he moved to Chicago with his family in 1950. By the end of the decade, the guitarist was accompanying bluesmen like the mighty Junior Wells and Jimmy Reed. He released his first single as Syl Johnson, "Teardrops," in 1959.
In 1967, Johnson signed to Twilight (later Twinight) Records and recorded those aforementioned enduring tracks. But his biggest hit came in the following decade: after signing to Hi Records in Memphis in 1971, his 1975 cover of Al Green's "Take Me to the River" brought him his widest exposure to date. Johnson later became popular among hip-hop producers, though he was often rankled by unauthorized sampling and compelled to legal action.
When the dust settled, though, Johnson emerged as a true soul great with a noteworthy ability to create popular funk and soul dance music as well as topical, poignant message songs. In 2010, Numero Group released a lavish boxed set titled Complete Mythology, thus constructing a modern-day entryway to his catalog. In 2015, he got his own Rob Hatch-Miller-directed documentary, Any Way the Wind Blows.
Even though he may not be a household name — can everybody be? — Johnson's inimitable songbook, charmingly cocky attitude (he humbly deemed himself a "multifaceted genius") and hip-hop legacy shine on forevermore. Here are five essential tracks by the late soul man.
"Come On Sock It To Me" (1967)
While a little milder than the volcanic singles that would succeed it, "Come On Sock It to Me" is a groovy, appealing slice of soul with an excellent, call-and-response chorus between Johnson and the horns. (Sidebar: why are there no modern songs about "socking it to" somebody?)
"Different Strokes" (1967)
First, you hear Johnson's wolfish "Unngh!" and some giggling in the background — then, the irresistible, slamming rhythm section, with a whipcrack snare sound. Featuring stabbing horns and an uber-confident vocal performance, "Different Strokes" is Johnson at full bore. The song was sampled in songs by Wu-Tang Clan, Kanye West and Jay-Z, and featured in Public Enemy's "Fight The Power."
"Dresses Too Short" (1968)
Did these lyrics about a catcaller who can't help himself ("Why do you blame me, baby?/ I didn't tell you to put it on!") age particularly well? No, but does everything need to? Dig "Dresses Too Short" for its infectious funky soul groove and impressive horniness.
"Is It Because I'm Black" (1970)
Johnson got more topical and resonant with "Is It Because I'm Black" — with the help of a major kick from the drums. "The dark brown shades of my skin, only add color to my tears/
That splash against my hollow bones, that rocks my soul," he croons poetically. "I didn't want to write no song about hating this people or hating that people," Johnson later told Numero Group. "It's a sympathy song."
"Take Me To the River" (1975)
This easy-breezy soul classic inspired renditions by everyone from Foghat to the Grateful Dead to Bruce Springsteen — and Johnson, too. This superb version serves as a reminder of Green's bulletproof writing — and Johnson's ability to inhabit another's tune with panache and attitude.
Today, give Johnson a few spins — whether it's a tune that sampled him or one of his unforgettable singles. Does this "fiery, fierce fighter" — his loved ones' words — deserve any less than a royal sendoff?
A Tribe Called Quest
For The Record: A Tribe Called Quest's Groundbreaking 'The Low End Theory' At 30
A 2021 GRAMMY Hall Of Fame inductee, 'The Low End Theory,' released in 1991, saw A Tribe Called Quest reinvent the wheel yet again, marrying the sounds of jazz and hip-hop and solidifying the group's artistic legacy
In 1991, hip-hop was in a state of flux, and A Tribe Called Quest were searching for balance. Their 1990 debut album, People's Instinctive Travels and the Paths of Rhythm, propelled the Queens, New York, group to new heights. Tribe tempered the growing gangster rap movement with their own breed of hip-hop, one full of humor, life, positivity and a more lighthearted approach to making music. Their style positioned them more as a group who loved being musicians over utilizing their rhymes to vent about the doom and gloom enveloping their environment.
Tribe, along with groups like De La Soul, Jungle Brothers and Leaders of the New School, were a part of the DAISY ("Da Inner Sound, Y'all") age of hip-hop. (De La Soul coined the term on their 1989 debut album, 3 Feet High and Rising, in which they chanted the phrase several times throughout the project.) DAISY artists donned brighter clothing, used literal daisy imagery in their artwork, music videos and album covers, and punctuated their positive messages with poignancies on Afrocentricity. Even de facto A Tribe Called Quest leader Kamaal Fareed went by MC Love Child before he was given the name Q-Tip.
Intertwined with this bohemian take on hip-hop music, several DAISY artists, including Jungle Brothers, De La Soul and A Tribe Called Quest, were also part of the Native Tongues collective, a loose network of East Coast hip-hop artists. But even if you weren't down with Native Tongues, if your music was the antithesis of the exploding gangster rap style of the time, you tangentially became a part of the DAISY Age.
DAISY artists diverged from what most considered then to be the sonic norm for rap music, which was a rugged exterior revealing street hymns and conspiracy theories, along with stories of police brutality and gang wars. N.W.A's 1988 debut album Straight Outta Compton was mostly to thank, along with Public Enemy's 1988 album It Takes A Nation of Millions To Hold Us Back, a clarion call for the mobilization of Black people against the powers that be. It was raging against the machine at its best.
While artists of the DAISY Age discussed ways for Black people to find their own grooves and means to mobilize, albeit in a different way, Tribe and groups of their ilk were categorized under the "alternative hip-hop" subgenre, an industry move suggesting that discussions of anything other than gun talk were the exception, not the rule. They were all deemed "safe," nonviolent "alternatives," while also commanding a sound both parents and kids could mutually enjoy. It was a gift and a curse at the same time.
It was a frustrating position for any critically acclaimed group paving their own path. Still, by the time A Tribe Called Quest got to work on The Low End Theory, they were more than ready to reinvent the wheel yet again. This would be the project that served as a reference point for A Tribe Called Quest as bastions of versatility. In order to prove that, they had to rework their whole style, right down to their image. There was also the added pressure of the sophomore slump. But that didn't faze lead producer Q-Tip in the least. Tribe weren't cocky—they were confident.
Tribe had a lot to prove on The Low End Theory while not coming off as tryhards. In 14 tracks, they had to somehow remove the stigmas attached to so many hip-hop artists at the time: You were either too street, too soft or too artsy, or you didn't understand a single instrument. Tribe aimed to strike that balance artfully.
Inspired by the hard thuds checkered throughout Straight Outta Compton, Q-Tip opted for bass-heavy beats on Low End. Album opener "Excursions" oozes with those steady basslines, as does "Buggin' Out," "Check The Rhime" and closer "Scenario."
Q-Tip made it a point to masterfully bring the sounds of jazz and bebop to boom bap, where, for the first time ever, the instruments were front and center. You could listen to any song on Low End and hear every layer as it's being played, a rarity in the sample-heavy world of hip-hop. With Tribe, you experienced the masterpiece in full totality, while also seeing every stroke of the paintbrush. And despite their claims of having the jazz on "Jazz (We've Got)," Tribe didn't sound like some jazz ensemble in hard-bottom shoes anywhere on Low End. This was pure hip-hop in a new iteration by a group determined to make a mark on their own terms.
But like Q-Tip says on "Rap Promoter ("Not too modest and not a lot of pride"), Tribe had to be bolder with their messaging this time around, while still maintaining their stance on peace and positivity. On "Excursions," an idyllic intro to that creative approach, Q-Tip makes it clear that Tribe is playing the long game in rap, in the right way, while still switching the sound up. He does the same on "Verses From The Abstract," in which he takes the reins on the group's collective messaging.
This was also the moment, however, where Phife Dawg would step forward and do just enough posturing and bragging on the group's behalf. His presence was barely felt on Tribe's debut album since Phife's head wasn't all the way in the game until Q-Tip centered him. The yin to Q-Tip's yang, Phife was a 5-foot-3-inch sh*t-talker and bona fide comedian who helped the former not take the game too seriously. On "Buggin' Out," Phife is in the spotlight, and he keeps it going on "Butter" where he talks about pulling girls like "Flo" while simultaneously shining on his own for once.
Low End is also full of music industry cautionary tales. On "Rap Promoter," Q-Tip waxes philosophically and questions why rap promoters will invite hip-hop heads to a wack show. Tribe then expose the ills of the biz on "Show Business," with the help of Brand Nubian and Diamond D, and continue that sentiment on "Check The Rhime" where Q-Tip births the now-infamous line, "Industry rule number four-thousand-and-eighty / Record company people are shady."
Tribe's storytelling is in clear view on "The Infamous Date Rape" and "Everything Is Fair," with the former carrying a real sentiment of exposing criminal acts. It's heavy without being too dark, while tracks like "What?" are light without being too whimsy. "Skypager" sees Tribe dissecting their many reasons for carrying a beeper. At face value, the concept would seem like a whole lot of nonsense about an inanimate piece of technology. But the song ultimately places the group alongside the same beeper-carrying drug dealers from whom the industry and the media attempted to forcibly disassociate them. While Tribe aim to show they are different and unfazed by fancy gadgets, "Skypager" still echoes their main message: We are all in this together.
Then, of course, there's "Scenario." With the help of Leaders of the New School and the soon-to-be legend Busta Rhymes, the track is heavy on basslines, trash talk, braggadocio and bars. The perfect closer to the album, "Scenario" is so bullish and so energetic, it almost serves as a celebration of Tribe's accomplishment: the martini after a cinematic piece has wrapped.
The Low End Theory was somewhat of a swan song for A Tribe Called Quest in more ways than one. It was their diversion from the Native Tongues and the DAISY Age scenes, especially after the group signed to Russell Simmons' Rush Artist Management, under manager Chris Lighty, a move that would take their message to a bigger, more mainstream hip-hop audience. However, the album was also a farewell to the pigeonholed style and sound they were wedged into the first time around. After The Low End Theory, A Tribe Called Quest could fly, and the sky was the limit.